Latvian-based low cost airline AirBaltic on “Top 10 most popular trends and innovation stories on airlinetrends.com in 2010” is number 6.
Why? Because AirBaltic in recent years has made a transformation from a point-to-point low-cost carrier to a hybrid network. Besides rapidly growing its network, airBaltic also established its own taxi company - BalticTAXI, and BalticBike - a bike sharing service. The airline has turned its Riga hub into a connecting point for travelers from Nordic and Northwestern Europe to the rapidly growing markets of the former Soviet Union and the Middle East. AirBaltic offers transfer its passengers (60% of customers) at Riga through ticketing and check-in, as well as 25-minute connection times, and other hybrid LCC features include a 2-class cabin, airport lounge, and a frequent flyer program.
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